Get Career Ready by Engaging in
LEAD Professional Development and Coaching

UA Business LEAD is a required professional development program in the Culverhouse College of Business that is strategically designed to engage students in professional development and professional wellness topics for career readiness and success. 


Employer surveys show competency development is equally important to your GPA in the hiring process.

Through LEAD, you will enrich your skillset and build competencies in career skills that companies value. You will also have access to an e-portfolio to showcase your professional development involvement!

Join Us on linkedin


Focused Competencies

LEAD advocates for professional development through its holistic, competency-based program design where students engage in both academic and co-curricular activities to further their personal and professional development. 

Tristan Landers
"As a freshman, you're setting your path for the next four years and starting to become who you will be the rest of your life. You want this to be the best version of yourself possible." - LEAD AMBASSADOR
Isaiah Amantine
"My personal health and wellness are critical when developing myself fully in the business world. If my mind and body are not working together, I am limited to what I can do. When they are working in one accord, there is unlimited potential as to what I can achieve."

Jamison Bowen
"College can be a difficult adjustment, both personally and professionally. Creating a healthy environment for yourself both socially and academically is a big part of the start to your college years."

Previous slide
Next slide

Get Started Today!

  1. Download the LEAD App, Suitable.

    2. Follow us on Instagram @uabusinesslead 

Earn your points

Culverhouse students on the 2020 catalog are required to earn 250 UA Business LEAD (professional development) points in Suitable by the end of every spring semester. The courses below are required electives that help students fulfill their 250 LEAD point requirement.

  • Required Professional Development Courses (one-credit hour each)
    • GBA 146: Exploring Your Path
    • GBA 246: Choosing Your Path
    • GBA 346: Pursuing Your Path

Additional Ways to Engage:

    • LEAD Programs and Coaching Sessions
    • Capstone Experiences
    • Internships
    • Study Abroad
    • Co-ops
    • Professional Practice
      • Service Learning
  • Speaker Series
  • Business Analytics Symposium
  • International Business Symposium
  • Lowder Lecture Series

LEADwell was designed to assist our student population in professional development through personal development and wellness. LEADwell offers several personal and professional wellness opportunities each semester. These opportunities include panel discussions, forums, workshops, wellness activities, and more.

Find LeadWell opportunities in Handshake and Suitable.


Lead Coaching

LEAD Coaching Sessions feature executive-style training with professional development coaches where students practice skills with an industry expert.

Find LeadCoaching opportunities in Handshake and Suitable.

Keith Norton

Clinical Instructor and Professional Development LEAD Coach knorton@culverhouse.ua.edu
(205) 348-8795
215 Bidgood Hall

Lauren Wilson

Clinical Instructor and Professional Development LEAD Coach lwwilson@culverhouse.ua.edu
215 Bidgood Hall


Demitrius T. Barksdale

Assistant Director, Professional Development and Engagement